Name. Image. Likeness.


A kind heart, an open mind, and a strong purpose work together as a personal and communal triumvirate: all three are essential to becoming one’s strongest self and to creating community. Named after one of Creighton University’s seven core values, Heart Mind Soul was created to provide innovative ways for Blue Jay student-athletes to develop into community leaders and become strong Jesuit role models and ambassadors for the alumni and fans who look up to them on and off the court and field. Every student-athlete that has ever donned a Creighton University uniform understands that they carry with them the great tradition of generations of those that have come before them. The supporters of Heart Mind Soul believe that Creighton student- athletes are destined to do amazing things, and are committed to working tirelessly to ensure that every current and future Blue Jay has the opportunity to leverage the power of their name, image and likeness to build a brighter future for everyone they touch.


Fans of Creighton now have the opportunity to support student-athletes directly by joining Heart Mind Soul. Each membership level offers exclusive benefits, and contributions can be designated by specific sport, with funds being allocated equally among all participating team members.


Between 85 – 90%. Heart Mind Soul keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, and bookkeeping. The Board of Directors review finances on an on-going basis to ensure funds are spent in ways that most benefit the athletes.

Yes, anyone subscribing to Heart Mind Soul can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution link” on the membership page, or can contact us directly at elle@studentathletenil.comto discuss further. Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Heart Mind Soul seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Heart Mind Soul student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Heart Mind Soul. offers Creighton student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors and advisors.

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
No, the collective is not affiliated with the university in any way. It is a third party created to work with Creighton student-athletes.
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Creighton values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Heart Mind Soul. seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
Contributions are not tax deductible.